Hrithvik has spent years trying different things, building, experimenting, taking risks, and learning from both successes and failures. He has put enormous amounts of time, energy, and effort into different spaces—sometimes only to realize that the results were taking far longer than expected, or sometimes never coming at all.

Those experiences taught him something important:

Time is one of the most valuable things we have.

We live in a world where everyone is moving faster.

Entertainment became shorter.
Communication became faster.
Deliveries became same-day and instant.
People don't want to wait unnecessarily anymore.

And one day, while exploring the world of cosmetics, Hrithvik noticed something that stayed with him.

There were thousands of products for hair, beard, skin, styling, grooming and personal care.

But imagine trying to use every product in your daily life.

One product today. Another tomorrow. Another every week. Another treatment for months.

There simply isn't enough time.

People are going to work.
Going to college.
Catching buses.
Running to meetings.
Getting ready for parties.
Shooting content.
Taking care of families.
Trying to manage an increasingly busy life.

So why should getting ready always take so long?

That question became the beginning of 10SEC.